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With no further need to wait, here are my replies to your questions from this post:

Yes, you can use Ads manager to create 100?s at a time?.but do you still track individual ads using say T202?

Any insights into your tracking methods would be great.

Thanks,
Simon

The ad manager also ads a unique number to the end of each ad (a unique ad sub-id) that you can use to track which ads are performing well. They will show up as keywords in Tracking202. Cut the fat (crap that isn’t converting from there).

What?s your strategy for lowering your CPM bids? At what point do you decide it?s time to lower them and by how much? I lowered mine today by 4 cents (still above highest recommended bid), and both CTR and conversions dropped. – Rohail

Never lower a bid. Start out low, and go up until you start getting a good amount of impressions. Facebook really messes with ads that get lower bids.

Hi Justin,

If I?m launching 50 ads, how do I identify which ad brought in the sale using Prosper202?

The ad that brought in a particular sale will have a unique ID but I won?t know which ad that is from. This is unlike PPC where you can associate the unique ID that generated the sale to a particular keyword which enables you to determine which are the profitable keywords. But this doesn?t seem possible with Facebook unless you set up a campaign in Prosper202 for each Facebook ad you launch,which is gonna be tedious.

What do you propose?

Any

I propose you take another look at how Prosper works. All I do is grab my link, ad on a sub-id at the end of the link that is unique to each ad, and it will show up under the keywords section in the Analyze tab. From there, you can see what sub-id/ad is converting.

Do you ever run offers that require a credit card? Or do you only stick to leads since most people on facebook are not exactly apt to pulling out a credit card..? – Ryan

Check out rebill offers.? If you can’t get a user to take out they’re credit card by direct linking, persuade them with a landing page. If you are talking about Cost Per Sale generation, I’ve heard of people making decent money with very targetted, small user groups. You’d have to get down to the keyword level there though.

When rolling out an offer what is your mindset? Find an offer then the correct demographic, or stick to demos you know well and choose an offer to fit them? – Cash

I’ll go back and forth. I kind of already know what will work and what won’t but sometimes I’ll still have to do a little demographic research to see if I can’t get an offer to convert for FB users.

Do you feel cloaking is necessary to make good money on facebook?

How do you find new facebook offers to promote? How did you find the offers you are promoting now?

Thanks Justin. – Jonathan Volk

Cloaking is only really neccessary to get ads up that wouldn’t normally get up. Say I wanted to promote Adult Friend Finder on Facebook. FB wouldn’t allow this and might even close my account if I submit an ad like this. So I’ll redirect the first hit and any internal FB referrers to an offer like SinglesNet. All users go to AFF, but all FB internal referrers should go on to SinglesNet. Keep in mind this isn’t 100% fail-proof.

To find new offers to promote, I’ll just circle through my affiliate network accounts until I see something I like. I’m also using OfferBuzz from Affbuzz, too. Gotta love that site.

Speaking of cloaking, is the conversion rate higher for cloaked offers? if no, why cloak to other offers ? better payouts? – Shawns

Cloaking is used to get up offers you normally couldn’t get up onto Facebook. Higher converting offers, rebill offers, flogs, farticles, etc. These will need to be cloaked to have a change to get up.

hi justin, any idea why traffic suddenly stopped after showing for atleast a day to almost 500k impressions? and after adding a whole new campaign, ads would NOT have that much impressions (say only 100 day with a demo of 4M) for me to even do split testing.

I think someone out there is experiencing the same problem as mine.

thanks justin. – kidprozac

How bad is your CTR? Are you running CPM or CPC. Facebook has been buggy lately with the share of impressions. If you are running dating, impressions get capped to these ads. They hate hate hate dating ads.

How long would you personally suggest someone to run a campaign before analyzing the data to determine if its a bread winner or not? Zac Johnson also said at one time to bid lower then what FB suggests, are FaceBook ads still profitable if the bid is BELOW their suggested price?

I asked the simple question because many PPC networks require you to bid the minimum suggested in order to determine where your ad will be placed at. Wasn?t sure if the same concept was placed on FB ad serving. – Dustin

I ussually only run CPM ads 5000 – 10000 impressions before chucking the bad ones. If I’m running CPC, I’ll go through 100 or so and if it doesn’t convert I’ll try another angle and drop another $100. If I’m still not converting, I either suck at life or the campaign will just be a dud no matter what I do. I recently just dropped $500+ on a campaign in 3 days. It was losing about 80% of the money I was putting in. I’ve got it up to breaking even now. In a little while it should be up to 100% ROI for me.

Bid low, and increase click costs… always! Increase CPC until you get the impression amount you want.

When the CPM FB ads stop receiving impression, whats the best approach to revive the impression? What?s the best way to increase the quality of traffic in facebook? What is the most effective bidding strategy in facebook? How many months/years is your longest running offer in FB? ?

thanks in advance.. – Zalds

Try increasing your bids. If that doesn’t work, recreate the ad.

Quality traffic usually comes from targeted traffic. For instance, Dating. The older single geezers will convert better on dating websites for advertisers. You’ll get more leads from 18 year olds, but advertisers hate that crap traffic. I always leverage traffic from other sources that will help keep the advertiser happy. That means I might lose money just to leverage it, but I’ll be able to run it much longer.

Bid low and slowly increase CPC by 1 – 2 cents until you get impressions.

I had a campaign going for 6+ months at one time before Facebook shot it down. I know there are guys with ads over 1 year old still running. Honestly, I hardly touch those old ads, too.

Hey Justin, thanks for taking our questions.

I have just started playing with Facebook and the first thing I noticed is that my ads keep getting disapproved. I know we are supposed to keep resubmitting them, and I did. Depending on the reviewer that sees your ad, I have been told that you could eventually get them approved.

From your experience, could an ad with user details (e.g. City, Age) in the Title or Body be ever approved? I am pretty sure it would get an higher CTR than a generic ad, but up to now (I resubmitted 5-6 times already) I wasn?t able to have it approved. Am I wasting my time? Have you ever submitted this kind of ads? Were you able to get them approved? What?s the ?magic number? of resubmits after which you give up and change your ad?

Thank you! – Vittorio

City and Age won’t always go through unless the landing page you are targeting? says something about that city or that age. Try building a landing page out for it specifically. My friend recently created landing pages and inserted keywords he was targeting into the ad title and put them in the LP. Normally, it wouldn’t have gotten approved but he got it through first shot.

There are no magic numbers. I’ve had crap go through the 1st, 2nd and 3rd time? resubmitting. I’ve had it take 10 times before one ad goes up. I’m sure I’ve hit the 100 point sometime with no success. I’ve resubmitted so many times Facebook shut down my advertising account.

What?s the best way to create a cloaking system for FB Ads since their reviewers are such sticklers? – TipJar

Free Facebook Cloaker with IP Database!!! – Don’t ask me if it still works but this is the basic jist of it.

What is the maxium size you make a (facebook) landing page? And how much does landing page file size affects conversions? – Tom

800 pixels is ussually the widest you’ll want to make an LP. Split test short and long LPs. Conversion rate is all dependent on how good you are at writing copy, targeting the right demographics, designing a nice LP, etc, etc.

And my favorite question asked was from Mike J. He asks:

What?s your strategy for testing out an offer via facebook to determine if it?s worthwhile? For instance, do you direct link and bid high? Pull together a quick landing page for an initial test?

Also, does Facebook have any indicator like Google?s Quality Score that you as a affiliate marketer need to monitor and respond to in order to keep a campaign profitable?

Generally, you can sort of guess a demographic. If not, you can do some research. Go to Quantacast and type in the offer pages URL. Sometimes it’s there sometimes it isn’t. If it isn’t, find a similar website with the help of Google and knock it in there. It will print out a general list of what kind of demographics hit that website. You can just target small age groups in Facebook and see who is converting and who isn’t, too.

Direct link and an LP to test (ALWAYS SPLIT TEST!). No, I don’t bid high unless I really want to see data right away and want to lose a lot of money in case I screw something up.

Facebook’s “quality score” is based on the number of clicks compared to your impressions. The higher the CTR, the more impressions you will get, and the cheaper they will be (If you are bidding on a CPC basis).

So, Mike you can contact me for your free LP. I’ll be tied up with my first week of school this week, so things might get hectic, but I will definetely have it to you by the end of the week!