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I’m just gonna spell it out for you guys. You will fail. You will fail a lot more than you will win. That’s internet marketing.

I got a question about what my percentage of profitable campaigns is over failed campaigns. If you are asking for an average of over the past 3 years I’ve been into affiliate marketing, its probably somewhere around 10%. 9 out of 10 campaigns fail. But, that’s just an average. Sometimes I’d go 1 month with 9 out of 10 campaigns profiting. Some months I wouldn’t have a single new campaign profit. Affiliate marketing is never balanced, and you can never set a goal for yourself on the percentage of campaigns you want to be profitable.

It Is Not Constant… Ever.

Get the idea out of your head that if you don’t profit on your first 10 campaigns, you’ll never profit. It just means you are probably in at the wrong time, running on the wrong traffic source, or may need to seriously reconsider your targeting. Start looking at each conversion and seeing what contributed to it, rather than what looking at how much you lost. Obviously you shouldn’t disregard how much you are spending, but if you make back at least half of what you spend, you are already half-way to breaking even. That’s a big step forward.

I can sit here and give you bullshit percentages and numbers, but truth of the matter is it wouldn’t matter. I can tell you to shoot for 10% profitable campaigns, but again, that wouldn’t matter. This month you might have 90% profitable new campaigns, the next 0. It’s a constantly shifting percentage.

Don’t forget to check out my forums if you are interested in affiliate marketing case studies, free landing page downloads (currently over 70!), and other in-depth conversation! For more info, click here.