Facebook contains an ungodly amount of users interested in an ungodly amount of interests. I could probably log into my Facebook Ads account and pinpoint in on users that are interested in “Ungodly Things” if I needed to do so. What is great about Facebook is that it gives its users the ability to easily share these interests with others on their friends list with a click of a button. Have you noticed a giant increase in “+Become a Fan of ‘Insert Product/Brand/Entertainer Name Here’” notifications in your inbox? I certainly have, and it’s no wonder why! Marketers are starting to see the power of Facebook and Facebook Pages.

Facebook Pages are simply put, a mini-site hosted on Facebook. In ways, it’s similar to a blog still hosted on Wordpress.com or Blogger.com. You don’t have to pay to use it, not for a domain name or hosting. Anyone in the world can make a page for anything they want. It can be used to post pictures, videos, and you can even set up a wall and a discussion board for Fans to comment on.

Free!

It is a great promotion tool as it is free. Who doesn’t like free stuff? It is openly accessible to anyone that wants to make a page for any reason. Simple as that!

Brand Recognition

It is highly recognizable. Everyone knows Facebook. Everyone trusts Facebook. Want people to trust a unique product that you’ve created? Make a Facebook page for it as sort of a sub-landing page to help make a sale in the end. You can load it with info, specs, pricing, anything, and do it all under the Facebook logo. Trust is a factor put into most purchase decisions made by consumers. Without any form of trust, you are very unlikely to build enough confidence in any consumer that makes them want to reach for their credit card.

Easy to Build Attention

The simplicity to reach out to millions of users makes any other form of marketing look like rocket science. As soon as your page is built, you can send out invites to people on your friends list. Enlisting your friends to help you, maybe by sending them a message asking them to help spread the word, you can then reach an even wider audience. They then send out invites and the triangle just gets wider and wider. If you’ve got something amazing to promote, Facebook users will do the work for you!

If that doesn’t do enough for you, you can run CPC or CPM ads to your Facebook Page for an added boost in Fans. And while I’ve never promoted anything in this way, I have a feeling because the traffic never leaves Facebook that advertising to a Page will get you cheaper clicks than advertising to an outside website. That is just a theory, though, but I think Facebook trusts itself more than what other advertisers can and have advertised on their platform.

If you’ve got a successful story with Facebook Pages, please leave it in the comments or contact me with your story as I’m very interested in knowing how it worked out for you in the end. In my goals post, I listed that I wanted to become well-known in Thailand. I made a Facebook Page a while ago that is there to help “sell myself” to possible agents, photographers, or anyone else that might be interested in “using”me. I don’t have many, if any fans now, but go ahead and become one to help me spread the word!