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What Final Fantasy XIII Taught Me About Affiliate Marketing

Posted on March 15th, 2010 By Under Affiliate Marketing, Thoughts

I’ve been gone for about a week now. I had my eyes glued to the TV for the past few dies, fighting my way through Square Enix’s latest installment in the Final Fantasy series. It was, overall, a fun and enjoyable, all be it a bit infuriating at times. For any lover of the series, buy it and you won’t regret it. While it is a very linear game, only allowing for minor exploration in 2 areas, the characters are pretty relate-able, and need I mention the amazing visuals that come with any Final Fantasy?

Anyways, you aren’t here to read my review of the game. While I was playing, I was enjoying my break from sitting in front of the computer all day, but I was still thinking about work. In what ways does this game make me work harder like I would with affiliate marketing. Nerdy thought? Very, but I’m hardwired to work.

Leveling – Sometimes, you wanna take on the big money and hit it hard right off the bat. No can do with Final Fantasy XIII and the same applies to affiliate marketing. Sure you could try and attack the bigger monsters (niches) right off the bat, but when you try and hit that Adamantoise (think like… Acai berry flog on a general media buy), you’ll probably going to get stomped to death (bye bye monies). Enjoy taking out smaller niches and demographics first, slowly level yourself, and then start taking on bigger enemies for greater rewards.

Buffing – You might need to experiment with different effects on your landing pages or ads. There is a few moves the enemies will use that brings up a countdown timer over your head which when it hits ’0′, you’re dead. It certainly made me move faster to get the fight over with. Think about that like an effect it would have to your next possible lead. If they don’t finish ordering/subscribing now, they won’t get another shot.

Grinding – This is a term used in RPG and Affiliate Marketing. You grind hard, you do a lot of monotonous boring work, but the success and grandeur you achieve from that hard work down the road can be well worth it. This is the general idea, at least. The most successful people I know in this industry are working 10 – 15 hours a day non-stop, but I know some have come to me saying they put in the same and just can’t make it work out. I guess this comes down to know what to grind with and where to do it.

Paradigm Switch – Paradigm Switch is basically a system that lets you change up your characters skill set in battle. They can be a Commando (physical attacker), Ravager (black mage), Healer, or a few other types. Many times, you’d have to change multiple times in one battle to see what combination of skills worked out the best for your enemy (your target market). That is something we have to do with affiliate marketing. I am constantly split testing everything, from my landing pages, ad copies, and targets. Some combination of designs and ads work better than others for specific demographics.

Weird post, right? I’ll be back on track and working harder than ever to bring you some awesome posts this week. Stay tuned for Freebie Friday (sign up to the list if you aren’t already to get free stuff each weekend). I’ve also got some free time to do some consulting. Read more about that here.

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Comments

  1. Brady says:

    Great post, rich analogy.

  2. Wizno says:

    That's definitely true. Getting more and more experience is what will lead a newbie to success. The sooner someone realizes that, the better off they'll be. Your FF example is great, but people should also think about when they first started a sport, or perhaps riding a bike…

  3. PPC Icon says:

    Ah geez, I know all about grinding in real life. That insight is too true.

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