So I posted I would do a case study a couple days ago. It’s been running through quite a few impressions on PoF and I decided better to cut my losses on an experimental campaign before I start blowing more than the hundred or so I spent on it.
Let me list the targeting options I selected on Plenty of Fish ads, again.
Overall, performance on the CPA side of things were bad. That is what you get when you target broad like this on Plenty of Fish. Dating offers on Plenty of Fish work, but only if you put in the effort to dig down deep and micro-target, build landing pages specific to your targets, and split test different offers on each of those targets. On this campaign I spent $110 or so and made maybe 30 – 40 back… so I know there is potential in the demographic, but I was just direct linking and that’s pretty much a no-no these days.
Here is the image I used:
An old, old image I used to use on Facebook. This image probably made me 10 – 20k on its own a couple years ago.
Anyways, how did each color perform? Here are the results ordered from highest CTR to lowest:
Some of the results here are pretty interesting for me. While it isn’t all substantial evidence, the discrepency between green and red is pretty shocking. I was thinking red would rank much higher, but instead its all the way at the bottom.
Green, however, ranking 1, didn’t come to me as a surprise. Time and time again, every time I post an ad with a girl wearing the color green, it has usually been a winner for me. Use green, folks. It has worked for me time and time again, and is somewhat proven by this small little case study experiment.
Again, none of this evidence is completely substantial. It’d probably been better to run each ad through 100 clicks, but knowing that PoF dating ads run out of steam fast (the CTR can drop like a brick in the course of a week, in some instances, days), I figured that might cost me upwards of $500 in the end. One thing to remember is that these colors might not work for everyone either. Females may prefer red over green. Seniors might like purple more than black. And changing the image might even affect color CTRs. I may end up experimenting with all of these to bring you a more conclusive data set in the future.