I’ve hopped over into experimenting with PPV (Pay Per View/Pop-Up/Pop-Under) traffic lately. It’s turning to be quite a trick. There are a lot of things about it that I really enjoy about PPV marketing. I think what is best about it is the simple ease of setting up new campaigns. With a direct linking campaign, I can usually be done in about 30 minutes from research to campaign deployment depending on my research and targeting method. Here are a few methods you can use to easily set up a PPV campaign.
Relevant Placement Targeting – This is the easiest way to start up a campaign. Basically, I will take the domain of the offer I’m working on and run that through Google’s keyword tool. That spits out keywords I might want to consider using in a search campaign (that’s not what we are here for). I then take the best keywords out of that that I find most relevant to the offer, and I head over to my Google search scraper. Now, you can build these yourself or there are a few available online (AffPortal features great PPV tools for I think about $30 a month. Comes with a free trial period, too. This is a rebill that doesn’t suck!). What it does is it takes my keywords, searches through however many page listings of that keyword in Google Search, and then scrapes the URLs. I can then scan through these and make sure they all seem relevant to the offer. After everything is double checked I upload the URLs into my campaign and I’m done!
Demographic Placement Targeting - This one is similar to Facebook targeting, in that we are going after certain demographics of people, no matter what kind of website they’re on. If they’ll order Acai off Facebook, if we target correctly, they’ll order it off a pop-up from Harvard University’s website. As long as you know what your demographic is for people that will order or sign up for whatever you’re promoting, you should be able to build a good base for the start of a PPV campaign. Some great tools for getting URLs to for demographic targeting is Alexa, Quantacast, Compete, and Google Ad Planner. Through research, I’ve found that demographic targeting requires a need to sell before users get to the offer. That means creatives and landing pages will probably need to be implemented.
Keyword Targeting - Here is something I have yet to try, so there isn’t much I can say about it. Basically, you use keywords to target and (I’m not sure on this so please, please correct me on this if I’m wrong) the pops will come when they search for that term or come to a website with that term in their meta-tags. Do basic keyword to figure out what you are going to target. Most people have said to avoid this method, though, especially for noobies.
And if you are still trying to get up on some PPV networks, I’d suggest to try out MediaTraffic first. If you want to run younger traffic or international traffic, try Zango. TrafficVance is another network I’m just getting started on, but it requires a strong referral (something I’m not as I haven’t spent any money their yet. Ask your affiliate manager if they can help you out.)
I’ll try and post more on PPV as I get more experience with it, but I’ve only been doing light traffic here and there to get the hang of it. If anyone wants to share some tips on PPV targeting feel free to comment here or send me an email here.