This was a question asked in Ask Away Round 2. Each question asked get’s it’s own individual post, so be sure to post any questions you have in the comments section of that post!
What is the average lifetime of a Facebook campaign? There is no average, really. I had campaigns I left untouched for a year that still profited. I had ads run for 2 days and were all out of steam by then. There are too many factors to consider.
Who are you targeting and how many people you are targeting is a large factor. Some demographics go banner blind after a few days; some never seem to notice. Constantly rotating images and ad copies will ensure a longer campaign. What I would try to do is once you get something that works, rotate things in and out every few days to a week.
And then you have to deal with Facebook themselves. If you are running legit affiliate marketing offers, this will ensure your ads don’t get shut down. However, if you are cloaking acai left and right, you’ll most likely eventually get caught. What happens then is completely up to the Facebook team then. They might just shut down your ads, or they could end up disabling your whole account. You don’t want that later option to come, trust me.
Martin (FinchSells) just posted something to the tune of thinking in the long term. It’s a great post, and I wish I would have had the knowledge to think about that when I started working on Facebook.