Seems like some of you guys know some great tools out there. I saw some suggestions for PPC Bully, PPC Coach, and got some emails suggesting some things others might not know about like Efficient PPC, Speed PPC, and Hexatrack. They all look interesting, but I’m wondering how much of a problem there is with using all these tools.
The main thing I think about is what happens when and if all of these tools become overused and abused. They basically allow you to see other peoples campaign data (for tools like PPC Bully) and inform you whats doing well and whats not.
For those in the Acai niche, I can’t imagine how hard those terms are getting researched on PPC Bully. But that could create spawns and spawns of advertisers competing with the same landing pages, ad copy, bids and competition that I guess could be seen as a bit unfair.
Honestly, had I created these tools I would have just left them up to me and my business. It’s great to help other people, but in this case the creaters have opened it up to the public domain for a very, very, very small service use fee. I’d be charging people a few thousand dollars a month to keep those out that just shouldn’t be trusted with the kind of data literally being handed away for pennies.
Am I saying I won’t be using these services? Nope, I’m a fucking hippocryte. This is valuable data, and 50 dollars a month that can make me 100k+ a month is a unfair trade for the developers. For me its all happiness and money until someone starts seriously abusing the systems put in place… like Uber or someone.
Still looking at systems, but I’m thinking either PPC Bully or Hexatrack is what I will buy into. When I start banking off some of that data, though, I’ll pay for my own system, use it until it breaks, then sell it to all you noobs. I bet thats what the PPC Bully guys did…
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I have a little different opinion on this. It is not that easy for the noobs to copy a campaign using one of the spy tools(there are a lot out there). He might find some of your keywords, your ads and approximately how much you bid, but he will never know your campaign structure, he will never have your ctr and qs. Usually what he does is to take all keywords throw them into a campaign with 2-3 adgroups and start with a low maximum bid. He will leave the campaign run for 1-2 days after which he realizes that he is losing a lot of money and pauses the campaign thinking that the niche is saturated and moves on to another. Tries another one and then realizes that ppc is not for him and it's all bs what everybody talks about.
I see campaign spy programs as tools for keyword research not for copying other people.
I'm using PPC Bully right now and I think it does what it's suppose to very well. Other than finding and monitoring ads, it doesn't do much.
I agree that spending $50 on the tool is well worth it as the ROI can be crazy from using those ads.
I do hate a few things about the tool, but then again – you get what you pay for. Hexatrack and the whole CPA E thing pissed me off a little, and I don't think I even want to test them out for $147 a month.