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A good suggestion for a blog post I was given was how to pick out great keywords for your ads. Keywords are an interesting thing on Facebook. They are pulled from the interests, books, tv shows, etc that one would fill out on their profile info page.  While they don’t always provide a lot of traffic, they make up for that in the ability one has to increase their ROI with them.

So how do I go about grabbing keywords for offers? Well, you can go the simple route and be relevent to the offer. Say for example, I was targeting people for a car insurance offer. That seems to be a hot niche. After figuring out my main demographics for the offer through various testing, I might want to go further down to maximize my returns with keywords.

The obvious route is to start picking car models or brands and targeting those. You’d take ads you were running before, and sculpt them further around these new keywords. Easy peasy.

Now what if you want to hit some abstract keywords. Then you need to get away from the offer and think about who you are targeting. What ages and sexes are converting the best for you. How can you better target them?

Say I found that 30 – 35 year old women convert the best. Most women this age might have a child between 5 – 10 years or so. You could take the ads at that angle. “Protect your kids in your car while paying less on car insurance.” Now, I’m just pulling this ad and demos out of my ass, but you should get where I am going. Try targeting mommy keywords. Babies, puppies, decorating, cooking, holidays, etc.

If you can’t come up with your own ideas, head over to Google ad planner. Take your demographic that’s doing well and plug that data into the ad planner. Get the sites that are the most targetted. What are those sites about? Rip the keywords from there and you should have a good list of things you can target.

Now, just so everyone doesn’t go off and try this stuff with a car insurance ad just know I pulled this stuff out of my butt. I’ll never tell you if I’ve done good money with car insurance, but it certainly can’t be that bad. There are lots of offers out there in the niche so it might be something you want to test. But don’t ignore the other 100s of niches out there, too. Don’t limit yourself just to my example.

Now go buy the Facebook Ads Manager and make some money!