Here is something no one else is doing, yet. A CPV/PPV walkthrough. Think of this as the PPV equivalent to Nickycakes Facebook Newbie Guide (which is an excellent read for all you that want to advertise on Facebook. I’ll also be basing the posts around Nickycake’s own… think of it as flattery because he did good job at it). I don’t think many people are blogging about this out in the open, because they want to keep it a secret. Well, whatever… I’m not going to hand you the guide to success here, but more of a very broad roadmap with some roads missing here and there. I obviously can’t give you the exact path to a big paycheck as that could damage my business, but a little healthy competition never hurts… plus I like to network and help others out.
What will you need for this walkthrough to work.
- A Google Scraper (Just sign up at AffPortal. You’ll thank me later.)
- An account at MediaTraffic
Anyways, let’s get on with it.
What is PPV?
PPV (Pay-Per-View), is also known as contextual advertising or Cost-Per-View (CPV). Unlike search or display advertising, you aren’t paying per click (PPC) or thousand impressions (CPM) on a banner or text ad. Rather, you are paying for each pop-up served to a computer with adware installed in it. Adware is ad supported software, games or toolbars that a user downloads onto their PC. Most of this software hits the Internet thanks to internet marketers like us getting users to download them. You can probably log in to any affiliate network account you have and see offers like MyWebFace, Gamevance, etc. That’s what I’m talking about.
A pop-up is generated when you bid on a keyword that is then searched for. Alternatively, you can target individual websites. When a user with adware installed visits one of these sites, the pop-up is generated. You can use a landing page or pop a banner instead. Typical LP size for pops is 750 x 550 pixels, which is something you can actually get around (I’ll talk about that in a later post). It is pretty much as simple as that.
Each pop costs you an amount of money, no matter the user clicks through or ignores/closes your pop-up completely. With MediaTraffic, the lowest amount you’ll be able to bid is 1.5 cents per view. Some networks will go as low as $0.0025 for international views, and I’ve seen bids higher than $0.50 before for some more competitive niches. It can be a cheap, or very costly form of advertising depending on how smart you go about doing this.
The great thing about PPV though, is once you hit the sweet spot on a target or keyword, you might be doing 1 conversion over 100 pops. If you are running a rebill offer, that is $30 – 40 on a couple bucks ad spend. Talk about ROI! It does take work though, and like I said, I am not giving you a complete road map to success, so get off your lazy arse and do some work to fill in the blanks I will be giving you!
So what else will this guide consist of? I’ll talk about how to track your PPV campaigns, picking out offers, how to use AffPortal and do research, building landing pages, how to setup a campaign in MediaTraffic, how to optimize your campaigns, how to scale, and give some good insider tips on what you can do to become a little more successful with PPV. If you’ve got some more suggestions you’d like added, just let me know and I’ll try to add them in.
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Marsadie
I started playing around with PPV last year using what I thought would be well-converting email submit offers but the conversion rates weren’t anywhere near what I expected. Perhaps I should have targeted higher-paying offers and gauged it with higher spend than what I did at the time… I think I gave up too soon.
Needless to say, I’m looking forward to your guide since no one has really went in-depth with this yet (that I’ve seen).
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bigstrov34
sweet..looking forward to the write up as there is little to no info on PPV out there at least from a beginners guide standpoint..
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TipJar
Great guide, looking forward to future posts.
And correct me if I’m wrong, but Nickycakes Newbie Guide isn’t just for Facebook is it?
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The Strongest Affiliate
WoW Really excited for this series of posts! Been meaning to get in the ppv game.
I think if you want to create a following and a loyal paying community around your blog, posts like this are a must. Just look at guys like shoemoney and his classic adwords and facebook walkthroughs.
thanks again Justin,
Vini
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Steve
I’ll echo the other kudos posted here.
I’ve been interested in dabbling in PPV for a while now, but aside from the basics I haven’t found much detail anywhere (and I’ve looked around a lot). So thanks for posting some insights.
And be sure to pop in some affiliate links where applicable – ie. for readers to sign up under you on some of your favorite networks – so you can something tangible out of this.
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PPV Playbook
Cool start! I definitley agree with check out Affportal…those are the best PPV tools around.
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Get Cheap Backlinks
When is the next installment coming out?
I know a few friends who are using TrafficVance. They’ve been very successful with their platform. Like you said; it takes some time to hit the target audience sweet spot. But when it does, the money starts rolling in!
PS.. Whatever happened to your Facebook eBook?
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Human
Thanks for the guide. Nice stuff you got there, Justin.
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Will
I happen to think the best PPV tools around are in the PPV Formula course by Gauher Chaudrey. Members like Jonathan Van Clute and Matt Harward provide several tools that are killer, and free.
If you are serious about learning PPV, then you need to take the one course that is the Grandaddy of them all, PPV Formula. This is the first, most complete, and biggest course on PPV with an active forum and very helpful members participating in the forum. There is no substitute for an active, long-standing PPV forum.
Granted, the course enrollment is not open 24/7 like a 7-Eleven, but get yourself on the mailing list. That is, if your serious about PPV marketing.
http://payperviewformula.com/
Aloha,
Will
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Darwin
Justin,
Great stuff, just like all your stuff. I had to Stumble this for sure, it’s too good.
Your recommend on Affportal is excellent, I been with Corey for almost a year now, what a cool tool and a great buy.
On his last webinar, pitching his new coaching PPV123, he mentioned your blog when some one asked where to find great converting landing pages. And for $5 and up, shit man that can’t be beat.
Keep up the good work, I put you in my reader about a month or so ago and have loved it ever since.
Thailand? What’s up with that?
Darwin
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