We all know you cut out the URLs and keyword targets that have done significant amounts of traffic, yet provide a negative ROI. You’d be one broke hustler if you didn’t. I’d also be slightly inclined to call you stupid.
However, what about the stuff that just picks up a few views per day. You’ve had the campaign running successfully over 1 month, but you’ve got 1000 or so targets that just sit there, trickling in traffic that have converted maybe once or twice, or not at all, in 4 weeks. Do you wait till you spend 1 – 2 times the payout before pausing them to see if just maybe they are profitable?
Well, you could, but how much fun would that be when you find out 90% of your targets will never be profitable? If I have 1000 different targets on a 4 dollar dating niche offer, I’d have to spend $4000 – 8000 just to test all those targets, and some targets may take a year to even get that amount of traffic. Sure, I might find 10 – 20 more targets that give 30 – 50 more conversions per month, but that is only 6 extra bucks a day.
I say, if they don’t have conversions after 7 days and haven’t reached your spend limit, just kill them. I do it to my campaigns, and I’ll notice a small increase in ROI just because I don’t have these 1000s of small insignificant targets creating 10 cents of pops each (That would add up to a minimum of $100 extra ad spend going to testing that just wouldn’t give you enough data unless you waited a month or so to collect it all). It just isn’t worth the mini-management you’ll have to do.