Here is a quick list of differences between Facebook and Plenty of Fish I wanted to put together.
Targeting Options
- Facebook allows you to target demographically, geographically, marital status, by workplace and university, etc. They also allow you to target using keywords based on interests.
- PoF doesn’t allow you to target by interests directly, however they have a demographic tool to find those interested in specific keywords. They also have more targeting options like race, hair color and more.
Ad Styles
- Facebook allows you to use images 110 x 80 pixels with a header and ad body text.
- Plenty of Fish uses the same layout as Facebook, however they also allow the use of standard size ad banners over a portion of their traffic, as well.
Ad Approvals
- Facebook has become very strict recently, making it very difficult for affiliate marketers to get many niche ads approved.
- Plenty of Fish, however, is still very lax about using even rebill offers.
Traffic Bidding
- Facebook allows you to bid CPM or CPC, however, CPM bidding is lower quality or traffic that isn’t known to click on ads.
- PoF only allows CPM bidding
- Facebook traffic can cost upwards of $0.80 for a single USA, middle-aged demographic click.
- Plenty of Fish traffic for the same demographic will be around $0.50+ CPM, but ussually with a much higher CTR making it much cheaper overall.
Traffic Amount
- Facebook is the 2nd most viewed website in the US. About 300 billion page views are served per month.
- Plenty of Fish gets around 2 billion page views a month.
Banner Blindness (Based on Personal Experience)
- Facebook – 1 week to 4 weeks.
- Plenty of Fish – 2 – 3 days.
Scalability
- Plenty of Fish isn’t very scalable due to the small user base. Campaigns die very fast.
- Facebook is much easier to scale with different targeting options like geographical, workplace and university targeting. The sheer amount of users make this possible.
Ad Tools
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Valentine Belonwu
Well, I think facebook is still the best from the Big fish because everybody love facebooking even a 6 years old kids do facebooking, so i think facebook is still the same. Nice post though.
Murlu
I’ve done some testing with Facebook and what I really like about it is how you can make campaigns that use the ‘like’ feature.
This is much like building your list and goes way beyond just trying to push people to a page.
Now whenever you write something, others can see what their friends are commenting on and your subscribers really start to shoot up.
I’ll have to try out PoF sometime though, would like to see how certain campaigns convert.
Louis
Hey Justin,
I have been reading about Facebook advertising of late. At some point I plan to give it a whirl while traffic is also reasonably cheap to pay for there. Thanks for the tips
- Louis
Emmanuel Ajesin
Great info, and thanks for sharing…
Ed
Interesting post… i guess in many ways FB has more advantages. It would be interesting to compare Google and FB and see which one is more effective.
ashok
it is nothing to compare facebook and pof,, pof is a dating site but facebook is a social networking site,,
Justin Dupre