Sohan raised a question over at Wickedfire questioning whether or not Facebook is over counting clicks. Comparing the data from Facebook and the data on his Prosper202 tracking, the click-counts weren’t at an equal amount (Facebook obviously counting more clicks). If this is true, then we’d know Facebook isn’t playing a very fair game with us.

MyAds from Myspace had this same problem and they didn’t seem to give a shit about the advertisers that used them. On many days, I would be overcharged about 20-30% (On some days, nearly $500). That wipes out a lot of ROI… A LOT! Any inquiries to the team at Myspace about this and they’d give you some canned response saying they can’t help you. It took about 20 emails and constant persistence to finally get help, and even then they didn’t do much. In the end I was still down more money than I should have been.

Will Facebook try this same tactic to squeeze out a few more cents? Well, they already do. They count multiple clicks on the same ad from the same IP up to (apparently) 5 times. It certainly isn’t fair to the advertiser that this is done, but I guess we’ve got to play by Facebook’s rules if we want to play at all.

Make sure you are running all your traffic through some tracking software (if you don’t have your own hosting, just use Tracking202). You can then compare numbers on Facebook and your tracking. While anyone has yet to say whether or not they will get refunded for any extra clicks, it is worth it to at least raise the issue with your Facebook Ads Manager (let me know if you don’t have one yet) or Facebook themself with this collected data and screencaps in hand.