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Creativity – a key factor for the success of good affiliate marketers. Without the ability to think on your feet and constantly evolve the way you are putting things together, you’ll never be able to survive in the industry. The simple landing page to lead gen offer is getting harder to convert, and we’re starting to see an overall change in the the industry affecting the way many work – merchant accounts being closed, Google and Facebook accounts being shut down, and a more stingy economy are slowing things down.

I wanted a way to get by all this, and turn my “Affiliate money now, plan for the future later” thinking around. How could I get my conversions now, keep in contact with my leads, and that into a passive income? My plan was pretty simple, but I haven’t heard it talked about a whole lot. I think for a lot of affiliates, there is a giant stigma around 1 thing – content sites – and that is exactly what I had in mind. Get the lead by building a list. Get the lead on an affiliate offer. Send the lead to my own content website where they could subscribe and I could generate a passive income through banner advertising, other affiliate offers, or Adsense.

I needed a broad niche that could be scaled out over many traffic sources. Gaming. Many people up to age 35 play games, and there is a plethora of gaming offers to choose from. I started out with a landing page that would look something like this.

The landing page can have images and colors easily swapped depending on what game offer I am promoting. I started off with testing on 3 offers, and all of them worked well. I have scaled it to tens of offers and I’m constantly expanding them outwards.

Anyways, how this works is I say in order to get this game, you need to enter your email first (incentivizing my own list. You always need to give away something, and in this case it was access to the page of the offer). Once I got their email, I send them a thanks for subscribing message with a link to the website I built (more about that below). After clicking the button, they’d be sent to the game offer. Email submit rate is as high as 50% for some games and traffic sources, and at its lowest id 5% on some more obscure games and traffic sources.  Conversion rate for them, once on the offer, is around 10 – 20%. ROI ranges from 0 – 200%. I keep most offers on-board as even if I’m not making money off them, I still get to build out my list and potentially a long term passive income from them.

About the website – it is just a simple arcade site. I’ll post an article and build a few links out every week to increase search engine rankings, however, it also has a lot of social pushing power with Facebook Like’s button, Stumble and Twitter. It auto-drips game feeds like Mochi Games  into it (which also provides me with some money from their ad serving), so it builds on itself, users can create an account for an even more optimized list of potential customers. I can mail to both lists about new games on the site and affiliate offers. Adsense ads are up, and it also rotates through some banner ads to more affiliate offers.

It’s been a very successful idea that I can now recreate over a ton of other niches. Health, make money online, automobile, and dating are all in the works or being planned. The true beauty of it is that I am making money right away and for a very long time down the road, not just a very long time down the road or just making money now.

So why am I posting a successful venture that others could easily copy and recreate my success, therefore increasing my own competition? I just don’t think very many people will hop on the chance to make money this way, and I like to help others out despite how ridiculous that might sound. Again, within my circle of affiliate marketing friends, not many have long term plans. It’s hustle, hustle, hustle, work 16 hour days now, and hope you the offer is still up after you wake up.

With this idea, I’ve combined the daily hustle with something that will keep making me money even after an offer is all dried up. It grows on autopilot and requires very little work after it is all setup.