Jonathon Volk posted a picture of a high CTR ad he’s running on Facebook. Unfortunately, my pic isn’t quite as ballin’ as his stats, but this is a campaign that should run for a few weeks with the same CTR.
So what are the keys to getting high CTRs like this on Facebook. It obviously comes down to a couple things: the offer, targetting, and picture. I’ve split test over and over and for the most part no matter what you put in the ad title or body (as long as it’s relevant to the ad) it won’t change CTR by more than a few 0.0x percent.
Your offer matters. You can’t promote industrial steel beams on Facebook. You can promote things like dating very easily though. Educational offers (considering that Facebook was made for students to network) is simple enough, as is pretty much any other offer you can give away “free”. Rebills offers (Google money, Acai, etc.) do very, very well on Facebook.
Targeting – This is the most important part of the ad and what will overall, increase your CTR the most. The more targetted you can be, the better. Target down to work places, sexes, cities, and tie your ad into this with the picture. The smaller the demographic, the better your CTR will be.
Your image will effect CTR. Number 1, make sure it is 110 x 80 pixels, being as large as it can be to use all the space. If you are targeting cities, use a picture of that city. If you are targeting a workplace, use their logo (watch out for copyright infringements though! irk). If you are targeting to women, use cute stuff like puppies and babies. If you are targeting to men – guns, girls, cars.
Be creative and prosper. This campaign to the left is getting me 10 cent clicks and could probably go lower if I optimized a little more (I’m lazy, though.) with about 100-200% ROI. Crazy money baby!
Subscribe to my newsletter now, and get over 700 images perfect for PoF or Facebook dating campaigns!
Slevin
Hey Justin,
A few quick questions.
What do you use to view FB ads in the US, considering that you’re in Thailand?
I’ve heard advice not to tie your personal FB profile to your campaign making ones. Do you use a fake name or something for your “business” account?
Cheers.
[Reply]
Justin Dupre Reply:
July 27th, 2009 at 10:47 am
Sometimes I’ll ask my group of friends to borrow access to their trackers. Custom stuff.
My main advertising account tied to my main FB account was shut down, but they still allowed me access to normal account functions.
[Reply]
Jonathan Volk
Thanks for the mention.
I updated my post with a link to this.
[Reply]
Stanky
Do you ever mention the city that you’re targeting in the ad? I’ve tried mentioning the ages in the ads but have never gotten any approved although I see other running ads that do.
How do you get rebill campaigns approved, cloaking?
[Reply]
Jonny Evans
I was under the impression that FB didn’t allow rebills? Am I missing something?
[Reply]
Justin Dupre Reply:
July 28th, 2009 at 11:35 pm
@Jenny – They don’t, but if you are sneaky, you can get them approved.
[Reply]
Timmeh
Sounds like you’re suggesting that eye candy is more important than relevance. I’m sure a girl will increase CTR’s, but will it convert?
[Reply]