I’ve talked about the Facebook Ads Manager on several occasions here, and I know I’ve sent tens of people off to buy it.� I’ve never actually done a thorough run down of the tool, and I’ve only ever told you that I use it. I’m going to now take my time to show you how exactly I’ve used it and how you can use the Facebook Ads Manager tool to increase your profits and generate more profitable campaigns in a much shorter amount of time.

I remember my days starting out with affiliate marketing on Facebook Ads. Let’s just say it was major pain in the ass. I would spend 8 hours a day just submitting ads, all created by hand. It was a very slow and painstakingly BORING process. And half of the times, a whole days work would turn in to trash when I would log in and see 100% of my ads disapproved.

Eventually, I ended up outsourcing some of the ad creation. It saved me a lot of time, but it was pretty expensive to get people to submit ads full-time for me. Thankfully, Jonny, being the awesome guy he is, wrote up the awesome FB Ad Manager Firefox plugin. It handles nearly everything you need to submit hundreds of ads an hour, all automatically, without the need of you to even be sitting at your computer. Set it up, hit run and go eat a bagel. When you come back, you’ll have plenty of ads awaiting approval.

What the Ad Manager does best is handle all the possible combinations of ads you could possibly want. It can split test sexes, ages, ad texts, images, and a lot more. Aren’t sure what demographic will convert best for your offer? You can create thousands of combinations of ads targeting different demos with a click of a button. Each ad generates its own sub-id for the link, so you can easily integrate your Prosper202 or whatever tracking solution you use to see which ad performs the best.

The cost of the Facebook Ads Manager is $200, which seems like a lot. Let me tell you something. The day before I bought this tool, I was making about $100 – $200 a day. After I bought it, I was able to scale my campaigns to make $500+ each. I was making more money, and I didn’t have to spend a few hundred dollars each week just outsource ad creation. It was money well spent!

The tips and tricks I’ll be giving out after this won’t really help you if you don’t have this tool, so I suggest you click here and buy it now! You’ll thank me, just like many others already have.

Okay, now for some tips and tricks that are probably going to piss off a lot of other experienced marketers. Woo Hoo!

The key to any advertisement and sequential optimization of that ad campaign is split test. When you’ve got an offer you think is going to convert like hotcakes, you’ve got to split test. Once you can optimize an ad to get the highest EPC, you can constantly scale the hell out of that campaign. FB Ads Manager from 4HourAffiliate makes this easy… very easy!

When I start out a campaign on Facebook, I’ll be very general about the who I’m targeting, and what the ad says. I mean, you’ve got to have some direction in your demographic targeting(eq. An offer for magazine subscriptions to Men’s Health shouldn’t be targeted at women or little kiddies), and your ad copy and image should stay relevant with a nice call to action (Get it free, click here, join now, etc). Creating a very general ad campaign first is essential to figuring out whether or not you’ve got a possibility to run positive with the campaign later on.

To create this campaign, start out by split testing ad images and ad texts. Get a lot of different pictures (10 – 20+, all 110×80 px – the maximum image size allowed and will result in higher ad CTR) relevant to the offer and write up at least 3 different ad copies. Target your demographics wide. All males, 18 – 60 years old, and living in America would be a good example of wide demographic targeting.

Set the name of the campaign in the Campaign Name form, and where you input the URL make sure you use a format like “url.com/?sub=”PUT CAMPAIGN NAME HERE”- “. FB Ad Manager will automatically put in a number to generate a unique sub-id for each ad. If you are using P202, you can track the sub-id in the Analyze > Keywords section. Use the same naming scheme in the bottom section of the FB Ads Manager – Ad Naming. There you should enter in “Campaign Name – {sub}”. The {sub} will automatically be changed to match the unique sub-id number given to each ad. This will help you later on.

Let that campaign run through about 2 – 3 times the offer payout. If it is a low payout, you might want to wait a few more dollars longer. If you see conversions, great, if not, you know its a flop. Let’s say you are converting and have lost about 30% on your investment. This means you don’t have far to go to convert to a positive ROI. Take a look at which ads are converting in your tracking software. If ad 5, 13, and 20 are the only ones with conversions on them, then knock everything else out. You can now easily match up the keyword in your tracking to the Ad Name in Facebook. I would suggest not deleting any previously approved ads. Instead, just pause them. You never know when you could use them for something else.

You now have your converting ads still running. Now we’ll want to split test demographics. Use the converting images and ad texts, and split test broad age ranges (18 – 24, 25 – 30, 31 – 35, etc). In FB Ads Manager, this can easily be set up by checking the Split Test Ages box. All you have to do is enter the age ranges per ad you’d like to split (18-24, 25-30, 31-35, so on and so forth). You can also split test genders if you’d like. You’ll have to set up different campaigns for additional split testing of relationship status, keywords, locations and such, but I’m sure these will be featured in future releases of the FB Ad Manager (FREE UPDATES FOR LIFE ARE INCLUDED). Remember to name the ads and campaigns differently (and change the url to have the matching names in the sub-id, too).

From here you can track which ads targeting whatever demographics are converting the hottest. Get rid of any broad demographics that are losing you money, and start the optimization process over, but this time, you’ll want to laser target. Get tight demographics, targeting single ages, different states or cities, etc. The tighter you are with your ad, the higher your CTR will be, the lower your CPC will be, and the more money you will make. From there you can split test minor changes in images or ad text to improve your chances even higher.

Using the Facebook Ads Manager plugin, you can do a lot of other nifty things, too.

• Save different ad variations. You can save all the settings and images you’ve used on one setup and load it up another time. It will save you time down the road if you want to try a similar offer later.
• Insert the age into your ad text. This is proven to increase ad CTR. This can be done by simply adding {age} into the ad text form.
• Try targeting workplaces and creating ads uniquely tailored to those workplaces. People had a field-day with this option with the work-at-home niche. It works though!
• Language targeting. Target foreign offers to only those that speak the language that the landing page is in. Alternatively, the plug-in is completely compatible with foreign languages. Ads in foreign languages are very easy to approve, even if you include a few vulgar words here and there.
• Can’t remember which ad targets which demographic? Here are all the custom inputs you can use in the ad naming form to figure it out: (country, gender, age, text {txt}, image{img}, city, state, and sub ID {sub})
• Target people on their birthday. There is so much you can do with this option! Ad Texts – “XX Years Old Today? Celebrate with a free iPhone”. You could use an image of a birthday cake with the big number candles. I guarentee you’ll see big CTRs with this.

I thank the Facebook Ads Manager for a lot of my success over the past year. It is a tool that helped me generate 5 figure months. Without it, I’d be stuck managing expensive outsourcing that is slower and aren’t just a one time low fee. I paid $200 and got rid of that, and added some huge revenue. If you are a Facebook advertiser and you aren’t using this tool, you’re crazy. Buy it, steal mommy’s credit card, work 40 hours at McDonalds just to make enough to have this tool. It is that essential.

To buy the Facebook Ads Manager tool, click here!