One of the top things I get asked is how you should be writing your Facebook ad copies. It’s a very small space to get the attention of the user, create a high click through rate (CTR), as well as contribute to the overall conversion rate. First off, I’m going to tell you that you always need to be split testing. Start off with 2 – 3 different headlines, and nail down which one generates the higher earnings per click (EPC). From there, take your best ad and put it at competition between 1 – 2 other ad copies.

Today, I’ll go in to more detail about writing your ad headlines. One of the favorite tactics I use when writing Facebook ads is to question the user. It generates an interaction with the ad viewer, and usually creates a higher CTR than a straight-up statement type headline.

Let me give you an example. If I were to do an auto insurance offer on Facebook, you might think “Save Money On Car Insurance” is a good headline. Well, it’s direct to the point and definitely relevant, but its boring. Most have probably already seen it before. Banner blindness kicks in.

I’d turn that statement into a question. For ex. – “Want to Save $1000s?”, “Paying Too Much Already?”, or “Can You Save $1000s?” They all ask the user something that they can answer. Unfortunately, I must sacrifice relevancy for length, but that can be brought full circle with  images and the ad body later on.

These types of ad headlines aren’t a sure fire way to profit more, and you will always need to split test, but for me, I’ve found questioning the user can allow you to manipulate them into clicking your ad more. Eventually, it can also allow you to turn them into a conversion if you write your question (as well as the rest of your ad and landing page) the right way. Experiment and see how it works out for you.

And if you want to build Facebook ads faster, I seriously suggest you invest in the Facebook Ads Manager plugin for Facebook immediately. Version 8 was just launched yesterday, and it works better than ever!