eHarmony Dating Ad Tips

Posted on August 8th, 2008 By Under Affiliate Marketing

Just got this from my affiliate manager, Michelle, at NeverblueAds. I just wanted to share some of you new to the niche if you aren’t already gotten into it.

eHarmony typically sees July through September as their peak season when they see the highest spike in user registrations. We here at Neverblue have seen a similar trend and our eHarmony numbers have been steadily rising all summer (18% Growth over last quarter). I just wanted to send out a reminder that you have been approved to run one or more of the eHarmony offers and that you may want to divert some additional resources to this campaign to take advantage of this peak season. Here is some data straight form eHarmony that may help you in your targeting.

Groups most likely to generate a lead:

  • Females 21- 30
  • Males 35+
  • Higher Education
  • Higher Salary
  • Also target divorcees, single parents, Christian demographics and mature Asians.

For US Traffic: States Most Likely to Convert: Colorado, Minnesota, Arizona, California, Washington, Wisconsin, Texas, New York, Illinois, Florida, Pennsylvania

Some excellent tips in there that I think you should know about when it comes to pushing dating. If you need any help pushing a specific campaign, sign up under one of my affiliate links, let me know about it, and I’ll help you do whatever I can about it. You can contact me by shooting me an email.

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  1. Smaxor says:

    Agree'd however if you're going to run that kind of traffic I suggest VIP Singles as it pays 7$ a lead and they're looking for that same demographic :)

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