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Jumping into Cost Per View traffic was a weird transition. I thought, hell, I’ve done good with social media traffic and some small media buys, how hard could PPV be? I was wrong. I went in at it all the wrong way. Made a lot of mistates that I wish I didn’t make and I lost a lot of money. To help you guys avoid those mistakes I made, check out my list below.

1. Never scale a campaign that isn’t profitable. This one is a hurr-durr moment, but I did it! I was breaking almost even, not quite, but almost on my first campaign. I thought I had the wrong targets, so rather than knock some targets out, I decided to add 5000 more. Yeah… don’t ask me what I was thinking. Add this to the list of dumb moments in affiliate marketing history.

2. On another note, don’t add 5000 targets to one campaign. Wayyyy too hard to track and it will be very expensive to get any real data from it. If you got the money to blow, go for it, but it will take a while to figure out where you are getting your converting traffic from.

3. Don’t be afraid of small campaigns. I wanted at least 200 – 300 dollars a day from each campaign I made. Finding them, though, wasn’t always easy. However, I did find it pretty simple to get campaigns that made me 10 – 20 dollars per day and do so consistently for months at a time. Most of the time they take 15 – 1 hour to build out, take little to no optimization if you know what you’re doing, and then at the end of the month you are left with 300 – $600 more than you started with. Build out 10 of these and you’re golden.

4. Split test everyway you can. I used to just direct link everything. I was running one campaign when my affiliate manager asked me why my epc’s were so low on the campaign. It’s PPV traffic of course, but he already knew that. He told me he was running the same campaign internally, but using landing pages. I was running it at 100% ROI so I thought I was all good, but when he told me he was getting 5 times that it kinda told me I had to start trying some new tactics. Most of my campaigns now split test direct linking to the cpa offer and at least 2-3 different landing pages.

And last of all, don’t be afraid to use a good toolset. It will make all the difference in how fast and easy it is to set up everything. Get Prosper202 setup on a nice dedicated server. Get that server optimized and use it only for your PPV traffic. Get a seperate one for your landers. And use AffPortal if you don’t know how to scrape. It really is the shit!