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I got this question on another post. Why would you want to use AffPortal to grab URLs for your PPV campaigns? If you want to do a dating campaign, and all you are doing is scraping URLs from keywords like “dating”, aren’t you just doing what everyone else is doing? Then you are left with a bunch of domains that hundreds of others are bidding on and that ends up costing you 50 cents a view. Shouldn’t you  be targeting demographically?

Well… that’s kind of a hurr-durr moment in affiliate marketing. If you take the obvious path, you’ll get sub-par results that will be expensive and inefficient.

So how should you be targeting. I say, never limit yourself. There is no 1 way to go about this, as long as it makes you some money. And just because you have to pay 50 cents per view, doesn’t mean you won’t profit. I spent 80 cents per view on one target for a campaign I was running. That target brought me 100% ROI on a $4 payout with thousands of view a day.

I’ll normally always take the easy route to start with. Why? I’m a pretty lazy guy and I like the easy way out. Either way, it lets me gauge the offers I’m split testing to see if they’ll really convert. I pay a little extra targeting URLs that are directly related to my niche, but they’ll usually convert the easiest. You can normally pick up a few gems out of these that have little competition and make you some amount of monies. To do this, I’ll pop open AffPortal, think of some relevent keywords or rip them with some of the tools available on AffPortal, and plug them into the PPV network.

Everyone these days talks about URLs and how you should only be targeting URLs. I say screw them and throw in those keywords. Hell, I have one campaign with 33,000 keywords. They’re all very long tail, but when I learned to use keywords right, they became just as profitable as URLs. I again keep these relevent to my offers I’m rotating.

Demographic targeting can be done with a combination of URLs and keywords. Figure out what websites your converting demographics hang out on. What are they interested in. Target websites based on those interests. Use keywords ripped from those URLs. Expand, optimize, expand, optimize, optimize and expand some more. Realize you will come to a point though, where optimizing your campaigns can be taken to far, though, where you are losing time that you could be building new campaigns rather than trying to squeeze out an extra 5% from each of your old campaigns.