Comments on: CPM vs. CPC Bidding on Facebook http://justindupre.com/cpm-vs-cpc-bidding-on-facebook/ Affiliate Marketing with an Attitude Fri, 12 Mar 2010 15:52:13 +0000 hourly 1 By: Justin Dupre http://justindupre.com/cpm-vs-cpc-bidding-on-facebook/comment-page-1/#comment-6202 Justin Dupre Thu, 08 Oct 2009 00:10:58 +0000 http://justindupre.com/?p=464#comment-6202 What is going on here is that is an old post and the rules were different then. CTR doesn't affect CPM bids. Higher bids are put in place for more popular niches (dating - which is also capped). What is going on here is that is an old post and the rules were different then. CTR doesn’t affect CPM bids.

Higher bids are put in place for more popular niches (dating – which is also capped).

]]> By: Stevo http://justindupre.com/cpm-vs-cpc-bidding-on-facebook/comment-page-1/#comment-6198 Stevo Wed, 07 Oct 2009 21:36:27 +0000 http://justindupre.com/?p=464#comment-6198 Dustin, In the Deeboo.com article, you said, "Facebook calculates click costs using a number of variables, the most important variable being click-through rate percentage. An ad with a .05% (1 click every 2000 views) CTR will create a minimum bid of around 30 cents. While at .1%, you might only have to bid 20 cents to keep getting impressions." I have a new campaign on FB, and plenty of ads that are .1%+, even .2%+, and I am getting minimum suggested CPM bids of around $.50, and min CPC bids of around $.80 +/-. What is going on here? Were the bid amounts you were talking about CPM? Is it because the campaign is new? WTF, where are my $.20 suggested bids? Thanks, dude! Dustin,

In the Deeboo.com article, you said, “Facebook calculates click costs using a number of variables, the most important variable being click-through rate percentage. An ad with a .05% (1 click every 2000 views) CTR will create a minimum bid of around 30 cents. While at .1%, you might only have to bid 20 cents to keep getting impressions.”

I have a new campaign on FB, and plenty of ads that are .1%+, even .2%+, and I am getting minimum suggested CPM bids of around $.50, and min CPC bids of around $.80 +/-.

What is going on here? Were the bid amounts you were talking about CPM? Is it because the campaign is new? WTF, where are my $.20 suggested bids?

Thanks, dude!

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