Just put up a pretty lengthy write up about bidding strategies in Facebook that could save you a little money. It’s over at Deeboo.com. I know I should post it here but I’m trying to get some decent content up over there. Google seems to really like the blog and it gets a lot of search traffic. Must feed Google… must feed Google.
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Dustin,
In the Deeboo.com article, you said, "Facebook calculates click costs using a number of variables, the most important variable being click-through rate percentage. An ad with a .05% (1 click every 2000 views) CTR will create a minimum bid of around 30 cents. While at .1%, you might only have to bid 20 cents to keep getting impressions."
I have a new campaign on FB, and plenty of ads that are .1%+, even .2%+, and I am getting minimum suggested CPM bids of around $.50, and min CPC bids of around $.80 +/-.
What is going on here? Were the bid amounts you were talking about CPM? Is it because the campaign is new? WTF, where are my $.20 suggested bids?
Thanks, dude!
What is going on here is that is an old post and the rules were different then. CTR doesn't affect CPM bids.
Higher bids are put in place for more popular niches (dating – which is also capped).