• Tweet

In Part 1, I talked about how one of my targets showed a lot of promise that it could perform with positive ROI, however, it just wasn’t at that level, yet. I was loosing about $30 for every $100 I spent on this one target. I took several steps to get around this.

1. Completely revamped the landing page. It is now designed to look like a pop-up from the target website.
2. Changed some ad copy so it would be more relevant to the users.
3. I added in some sound with an auto playing video. Originally, I intended to use a video, but instead, I just found some ear-catching sound clip on Youtube, resized the video on the landing page so you could only see the play/pause button, and put it in an unimportant spot on the landing page.

I moved the URL, as well as internal URLs and the URL in keyword form (Website.com to just website), to a new creative in TrafficVance under the same campaign for easy testing. After running for 24 hours I’m not shocked with the results.

I went from negative -30 percent ROI, and bumped it to a massive 225% ROI. The total time it took for me to make all these changes? About 2 – 3 hours for the landing pages and setup, 10 minutes to reconfigure the campaign in TrafficVance, then half a day until it was approved.

It’s not spending $1000 a day to the point where I’d be making mad money on this target, because that kind of money just isn’t there with this target, but it is one small step in building an empire with PPV campaigns. In order to prove that this isn’t just a one time luck kind of deal, I will also be trying this same technique with a few other targets that are currently making me about 100% ROI. If it stands to hold the same sort of conversion rates, I should see a real boost in my profit. That will be coming up in part 3.