We all know that having an email list is a good idea. Firing up Aweber and building out a few thousand subscribers and sending them down a sales funnel to your ebook, Clickbank offers, or other CPA network offers can be a very rewarding way for affiliate marketers to make a lot of money. However, you aren’t only building out your “now-money”, your building up a business that can lead too more “future-money.”
Your email list, as long as you aren’t straight up hitting them with complete bullshit, useless information, and spammy content, you’ll be able to continuously interact with your email list for several years. This unique feature of email list marketing is preached over and over again, so I won’t talk about that anymore, but I want to talk about what you can use those emails for later down the line.
Say I’m building a list promoting health insurance offers. I hit them up for a year making a lot of money. But perhaps you don’t always want to be caught up in the CPA game. I’ll tell you right now, in 1 – 2 years I plan to completely leave the space. Anyways, one choice I have with this list is to build a website, perhaps a large health database/Yahoo Answers sort of website. To quickly generate members and start an active community, all I have to do is send an update to my list about this awesome new website we’re partnering up with. With this website, you’ll be able to build one long term plan into an even more long term business.
Have you ever tried sending out optional surveys to your emailing list? Well, you should really think about it! Ask them questions like where they’re from, age, sex, income, etc. You can then use this data to better your advertising targeting in similar niches. Perhaps incentive’s the survey if you have to do it to get replies. Giving out 1 iPhone for 1000 surveys that can bring you some heavy statistical data that can seriously help you burst into higher ROI.
Who says you have to stay in the niche you originally intended to. Every once and a while, I like to send my opt-in list a “cool new website I found” from something that is totally unrelated. I can use my previous survey data and combine it with the amount of conversion on the niche offer I emailed out to see if they are a match. That can then be combined to start targetting that niche and building out more lists.
It’s the year of the list, and if you don’t have one in a year or two, I think you might be missing a huge opportunity. Start out by trying to build a list with a simple PPV campaign in a niche you are familiar with, fire up Aweber, and after that it is just a ton of trial and error!