You can go to the Ask Away Round 2 post if you have some questions you’d like to ask there. Here is one I received in the comments -
“Hey Justin. Where can I find a php script for a ?this offer experies on December 21 , 1200 pm? script? One that just puts the date a day ahead to rush the customer? Would appreciate it”
So you just slide that in to your HTML and it should come out like: Month, Day, Year
What are the advantages of using this? Well, it can be used as a device to create a sense of urgency (Think: buy now before it’s sold out tomorrow!), or if you know how to modify the script you can put in yesterday’s date to say something like “Recently updated on so and so date”. It’s got a lot of little uses that can help you in the way of making conversions!