I’m no expert on SEO, so don’t take my advice on it. Most SEO guru out there says build links that aren’t no-follow for maximum results and boost your SEO ranking. I still have a few SEO projects I work on here and there, lightly, that make me a couple hundred bucks a month for 15 minutes of work a day, so I dilly dally in the subject. However, I don’t pay attention to follow or no-follow links. I believe a link is a link, and follow and no-follow links both have their positive effect to SEO.

A do-follow link, of course, passes link juice. Link juice is the soul to what helps you increase rankings in Google. From my understanding, though, a lot of do-follow links are posted on websites that are spammed by others hoping for a little bit of link juice. Not all of them are bad, but I hope you understand what I’m saying here.

No-follow links, are generally implemented to control spam on high traffic websites. Spammers usually don’t give a damn about no-follow links, because all they want are rankings for their poorly written/Google translated content so they can make more Adcents (Adsense) money. Now if you are writing good content that helps a user, this is why even a no-follow link can help you.

The user enters your website from some no-follow high trafficked website link, likes your blog posts or articles, bookmarks it for you, 5 other people read it from that book mark and a couple others post about it on their blog. You just built a few more links, follow and no-follow which essentially brings you direct (probably very targeted traffic) and helps give you a bump in the SERPs.

Again, I’m no expert at SEO, and this is just my thought on the subject. I outsource all my basic link building, but I don’t really care where my outsourcers get links (except all those spam filled Wordpress blogs) because almost all of them provide some trickle of traffic. That can eventually mean an extra sale, lead or subscription generated that makes me money.