Still not using landing pages, or don’t see the importance in them? When I first started affiliate marketing, I was doing 100% ROIs on many of my campaigns simply direct linking. With such great returns on my investment, why bother with a landing page, right? Wrong! I experimented using simple landing pages and guess what I found – 99% of the time I could make 1.5 – 3x the amount I would make over direct linking. I wonder how much I would have made had I known this my first year or so of affiliate marketing. So knowing this, lets take a look at what your landing pages should include.
A headline is usually the first thing that loads on any landing page you create. That means it is extremely important to get this right! If you aren’t able to grab the attention of the user the second the page loads, you’re SOL. Make sure you are constantly split testing your headline for optimal results.
What should your headline say? I like mine to evoke some sort of emotion. Generally, fear is the top player here. It’s a great tactic to employ. Here is an example for a dating landing page: “You will be forever alone…” then continue on by saying “unless you join xyz dating!”. Another good trick is to make the user answer a question where the answer is always going to be yes: “Bored of the single life? Meet 1000s of hotties in your area.” A bit of sex appeal in there, which works on both men and women.
If you are using long sales copy on your landing page, bullet points or bolding is essential. If you have a long sales page, you should not be expecting your visitors to read the whole thing. In fact, most people just skip it and head straight to the important parts – anything in bold or in bullets. This is your chance to sell the offer and you should always put emphasis on this part. Do not sell details of the offer to consumers; sell them the benefits of the product. A simple example is in any weight loss landing page. Don’t tell them this: “Our Weight Loss Product has XYZ Chemical in It, Others Don’t!” Instead, say this: “You Will Lose More Weight With This Product Than Any Other Out There!”
Your landing page is doomed without a little guidance. Every landing page should have a good flow to it. Left to right, top to bottom is how most landing pages are read. On top of this, you should be letting consumers know what they should do. Order them around and let them know exactly how you can get that conversion.
Here is a common landing page call to action I see on dating LPs: “Sign up free!” There isn’t too much wrong with this, but it isn’t a very effective call to action, because a) the sign up isn’t on the current page, and b) you could be a little more clear on what signing up entails. Here is my improved version: “Click Here Now and Fill In Your Free Profile on the Next Page!” I would split that up into a 2 line CTA on a button where “click here now” is the bigger, bolded part with the rest following it. You can see that my example is much more clear, commanding and shows the user exactly what they need to do so you can get that commission.
If you don’t have some sort of testimonial or social proof on your landing page, you are going to miss out on a fair bit of conversions. People like to know that other people are happy with whatever it is you are promoting. A few simple 1 sentence testimonials can go a long way to improving CTR and CVR on your landing pages. You can even reinforce with social proofing like included Facebook like buttons, and paying someone on fiverr to get you some likes to that page.
Overall, remember to keep your landing pages simple and clear. Simple designs, simple ad copy, simple grammar – something that everyone can understand. Most consumers out there aren’t as savy or educated as me or you, so keep your language to a 5th grade level. The last thing you want to do is belittle a consumer or confuse them with something they have to look into a dictionary to understand.
I’ll be sending out another Freebie Friday landing page tomorrow (the one featured in this posts image), so make sure you are subscribed for that. To subscribe simply fill in your name and email address in the form on the right sidebar. Also, be sure to check out this post, too!