Seasonal offers crush profit figures. If you didn’t capitalize off of Halloween, Thanksgiving, Black Friday and Cyber Monday, you were doing it wrong. You’ve got a couple more chances to make up for it with Christmas and New Years on the horizon. One thing that kills are Letters From Santa. Hit those parents up and lets sell some letters.
So the big offer this year looks like its gonna be this:
OriginalSantaLetter.com – If you don’t have it on your readily available CPA accounts, use oDigger to search for it and sign up for new networks that do have it! You can never be signed up to enough networks, and there is no penalty for signing up to 50 different networks, except you might fill up your inbox a little faster.
Let’s keep in mind that this isn’t the only Santa Letter’s offer available. Split test them throughout every campaign you run. You have no excuses not to, so just do it! The LP is simple and straightforward on this page, and while a little wide for direct popping on PPV, there is nothing saying this can’t be profitable (and last year it was, although on a very select few targets). This offer will be built best for search, social, PPV and anywhere else you can easily target parents, as that is our core demographic. No need to do research on this offer, as it’s completely obvious.
Lets think about who we can target with these offers. You’ve got the obvious direct route. On search and PPV you can target letters from Santa keywords and urls. Go ahead and find all the affiliate offers and target them, too. I know affiliates that make all their income from simply popping over other affiliate offers, so yes, it works!
But that isn’t very scalable. You’ll have to think slightly outside the box instead, but not too far. Christmas is a time for giving, so lets just look for targets where parents buy their kids gifts. Amazon toys, Toys R’ Us, hobby shops (what boy doesn’t love trains when he’s a kid?), shops for dolls (what girls don’t like Barbies?). Again, we’re not going for any extreme angles. Some of you seem to be overthinking your campaigns, then you look at me and ask why I’m underthinking things. I’ll tell you, because smart people don’t buy your acai, muscle pills, or Santa letters they could easily make themselves at no cost. Simple works because most of your conversions come from simple people. K.I.S.S.
This offer would be tricky to run on Facebook but 100% capable. Try an add like:
An ad like this compels a mom or dad that this is a great extra treat to give their kids, as well as signifying that there is a cost using the CTA (call to action) “Order now”. This makes sure your clickers are prepared and knowledgeable that they actually have to pay for something.
Now, again, remember that we have multiple offers here. So we could pick and choose which one to run individually, rotate them all, or what I’ll suggest – run them all at one time. This will work well outside of PPV. With PPV you’d most likely have to use a landing page sequence (several landing pages) and it would be relatively hard to optimize by Christmas. Stick with traditional PPV landing pages and rotate through the offers until you find one that works.
It’s time to get creative and start working on a review style landing page. Never seen one of those before? Check this out. (Free Download Here – Give thanks to LPDesigner.com). It’s best if you know which offers work best before you launch a campaign with a review style landing page. Most networks should have internal data that give you general estimates on this so don’t be afraid to ask for it. Those who ask have a better chance of receiving than those who do not. Obviously, a higher EPC deems it be put in a higher position, however in some instances I’ve found that putting the best offer as number 2 works out.
As for what you’ll fill in the offer with, think of each section as its own landing page. What would you include on its own? What benefits does one service have over the other? Rotate through a few of these once you have some winning targets and start to reap some conversions.
This isn’t a terribly difficult niche, but its seasonal, which means if you haven’t already set this up, you should do so soon.
And as always, if you are having trouble making a profit with this campaign, or any at all, my coaching services are here to help you out!